VISUALSFOR BRANDS.VISUAL CULTURE OFFICE

Editorial close portrait seen through horizontal translucent bands
ART DIRECTIONAI IMAGE · MOTION

A creative laboratory building image worlds for fashion, beauty and objects.

VIEW SELECTED WORK

We don't generate content.We construct a visual point of view.

If your brand needs a product campaign, a new visual world or a film, we develop it from concept and art direction to final image and motion.START A PROJECT
CONCEPT · ART DIRECTION · IMAGE · FILM
Fashion model seated in a sculptural white look, facing the camera
2025—2026

SELECTED
WORK

VIEW PORTFOLIO
01

Still image & motion

One hero image, a complete visual series, a campaign or a short film. We create both still imagery and video, as one project or separately.

02

Turnaround

A complete project is usually ready in 3–5 working days. We confirm the timing before we begin.

03

Built around you

Come with a finished brief or just an idea. We shape the scope and deliver every piece in the formats your brand needs.

One visual system.Still image and motion.

One model, one visual language, multiple deliverables. We keep her identity consistent while developing wardrobe, poses, framing and motion across a complete campaign.

CONSISTENT IDENTITY · WARDROBE ADAPTATION · STILL + MOTION
blouse wardrobe reference
BLOUSE
trousers wardrobe reference
TROUSERS
boots wardrobe reference
BOOTS
Fashion campaign chair
Fashion campaign walk
Fashion campaign closeup
CAMPAIGN WORLD · IMAGE + MOTION

One direction, carried consistently across every frame.

01

Brief

02

Brand research

03

Creative direction

04

AI production

05

Motion & post

06

Final delivery

Lena Velyka, founder and AI creative director

Lena Velyka

FOUNDER · AI CREATIVE DIRECTOR

GAZE LABORATORY is an independent visual practice based in Buenos Aires, developing campaign concepts, imagery and motion from initial direction to final delivery.